Digital Creative
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Starbucks Reserve

Social Media Campaign

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Jamaica Blue Mountain Coffee evokes a strong sense of place. Named after the mist that casts a blue-tinged glow over the Jamaican mountains, the coffee is grown beneath the peak of a dramatic ridge. If you were to traverse the roads that lead to this growing region, you would feel the air cooling as you gained elevation. You would discover coffee trees planted on steep slopes of volcanic soil. For a moment during the year, these trees are flecked with red berries and white blossoms. If you traveled south of these mountains you would discover black-sand beaches with open-air concerts. Further north, you would discover dense rainforests and canopies of mango trees. As the grounds of your pour over slowly bloom, releasing notes of cocoa and citrus, this rich sense of place unfolds.

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