Starbucks for Life has been a Starbucks holiday tradition since 2016. Since it first launched we’ve seen customer engagement that increases year over year.This season we transported our customers to a world of exuberance, color, and joy. Meet a crew of characters prepping for a holiday season packed with RSVPs. The mold of cranberry sauce is ready to jiggle to the beat of the bass and our glamorous reindeer is pulling out all the stops, and the neon eyeliner.
Concept development and copy